30 Mar 2020
The downside is it creates a siloed architecture as these applications do not communicate with each other. This results in fragmented customer information and a lack of a single authentic view of the customer.
Today’s data-driven marketing and sales strategies rely on customer data to be successful. Salesforce accumulates as much customer data as possible to understand and target customer needs. Hence its integration with existing business applications and platforms has become a priority for business leaders.
Integrating Salesforce with databases, on-premise applications, or cloud services enables us to sustain the constant need for more customer data.
The main drivers for integration typically are:
- Enhancing marketing and sales intelligence by feeding more data points to Salesforce
- Sharing data captured in Salesforce with other applications such as ERP, Business intelligence, Websites, social media, Master Data Management, Customer Success, E-commerce, Project Management
- Facilitating business process automation crossing multiple systems to overcome silos
Salesforce integration offers the following benefits:
- Offers all-in-one access to employees and avoids application switching, thereby improving productivity
- Salesforce integration tools facilitate sharing of Salesforce data with other systems. This means that even non-Salesforce users will have access to the information they need.
Microsoft Azure Logic Apps- an Integration Platform as a Service (iPaaS) solution for Salesforce integration
There are thousands of apps on AppExchange and a plethora of integration platforms available offering the Salesforce integration solution. For this article, we are evaluating Microsoft Azure Logic Apps as an option for Salesforce integration, and the benefits associated therewith.
Microsoft Azure Logic Apps is a no-code serverless solution for making business workflows and integrations; it’s easy to use and connects with almost everything. With built-in connectors for Azure and non-Azure services, it is an ideal solution for businesses looking to integrate all kinds of business software. Costs are based on consumption, which makes it a cost-effective solution, perfectly aligned with your business growth.
Why Azure Logic Apps:
- It’s one of the most cost-effective enterprise integration platforms
Azure Logic Apps is a serverless integration platform as a service (iPaaS) solution. There is no upfront cost and no maintenance cost. You pay based on your consumption, thereby bringing down the overall cost of enterprise integration. Also, there are no charges for developing and testing the integration features prior to workflow deployment.
- It’s flexible and scalable
Traditional enterprise integration involves a lot of planning around hosting, monitoring, and scaling. However, Azure Logic Apps, being a cloud-based and serverless iPaaS, takes care of all these services as a managed service. It automatically scales to meet the demands of the business.
- Connectivity is its USP
The beauty of Azure Logical Apps is its connectivity. You can use it to integrate websites, mobile apps, backends, APIs, and/or any other business system. It is equipped with more than 100 connectors like Salesforce. Azure’s data gateway lets you securely connect your on-premises software to the cloud. Additionally, it can be used for electronic message exchanges using industry-standard protocols and formats.
- Easy to use
With Microsoft Azure Logic Apps, using hundreds of pre-built connectors, you can build automated business processes and system integrations with minimal coding. You will get reusable workflows in an easy-to-read visual format. It lets you customize the code of any workflow in Visual Studio. Also, it has the facility to provide ready-made templates for faster workflow turnaround.
Integrating Salesforce with on-premises/cloud systems allows you to centralize data, overcome silos, and gain a better view of your customers. Amidst the availability of several integration platform options, the Microsoft Azure Logic Apps integration platform clearly stands out as one of the most cost-effective, easy-to-use, flexible options.
It is easy to use with minimal coding, quick to set up, you do not need to use new languages and can access it via your normal web browser. You can use Azure Logic Apps and its 100+ connectors to integrate with any enterprise software. Azure Logic Apps simplifies the complex Salesforce integrations and offers incredibly competitive ROI.
Proventeq can help you integrate Salesforce and Microsoft Azure, using the Application Lifecycle Management framework and DevOps practices. Contact the Proventeq team today for your discovery workshop to find out more.
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